Six years of customer-linked executive pay at Meridian Trust: half of leadership bonuses tied to satisfaction scores and complaint-resolution time. Complaint-resolution median went from 9 days to 2. Profit went up anyway. If you want a bank to treat customers well, pay its leaders for treating customers well. It isn't complicated. It's just rare.
Dr. Anita Sharma
Professor of Economics, Reed College · Former Federal Reserve Bank of San Francisco · Director, Meridian Trust Bank
Portland · Meridian Trust Bank · 911+ connections
About
I spent nine years at the Federal Reserve Bank of San Francisco working on community-bank supervision and writing about small-business credit access. I have taught economics at Reed College since 2012.
I joined Meridian Trust's board in 2019 and chair the compensation and governance committee. In 2020 I redesigned the bank's executive-pay structure so that half of leadership bonuses depend on customer-satisfaction and complaint-resolution metrics rather than profit alone. Several other banks have since adopted the model.
If you want a bank to treat customers well, pay its leaders for treating customers well. It is not complicated. It is just rarely done.
Activity
New semester. 'Money and Banking' has 48 students and a field trip: a Saturday morning at the Salem branch, reading the one-page balance sheet with the CFO who wrote it. Economics is about people making decisions under pressure. Spreadsheets are the notes afterward.
Forty-eight students and one page. I'll bring the chalkboard.
The Fed data on small-business credit, which I spent nine years with, says one thing consistently: the loan a small firm gets depends less on the firm than on whether its bank has a person who can say yes. Community banks are the people who can say yes. That's the whole argument for them.
Experience
Redesigned executive compensation (2020) to tie 50% of bonuses to customer outcomes; presented the model at the Federal Reserve's community-banking conference.
Money and banking, applied microeconomics, the economics of credit access. Full professor since 2018.
Community-bank supervision research; small-business credit access papers still assigned in graduate courses.
Education
Ph.D. Economics, Massachusetts Institute of Technology, 2003
B.A. Economics, Rutgers University, 1997
Half my bonus depends on whether a customer in Bend was called back the same day. I check. Daily.
The complaint summary in the board packet and this pay model are the same idea from two directions. Good.